The path from English into a career in advertising is one an increasing number of English majors make. It makes sense: As ad campaign creator Tina Karelson (MA '95, English; BA '85, English and journalism) notes, a copywriter or creative director has to think analytically about creative work, and write well--which pretty much defines the primary skills learned in English. Karelson is President of Creative (what Don Draper does) at Risdall Advertising Agency in New Brighton, Minnesota's seventh oldest advertising agency and, according to a 2013 Business Journal ranking, its seventh largest. This spring Karelson was honored as a CLA Alumna of Notable Achievement. Learn what she thinks of Mad Men. . . .
Showing posts with label "Tina Karelson". Show all posts
Showing posts with label "Tina Karelson". Show all posts
Thursday, May 2, 2013
5 X Friday: BA Alum Tina Karelson
The path from English into a career in advertising is one an increasing number of English majors make. It makes sense: As ad campaign creator Tina Karelson (MA '95, English; BA '85, English and journalism) notes, a copywriter or creative director has to think analytically about creative work, and write well--which pretty much defines the primary skills learned in English. Karelson is President of Creative (what Don Draper does) at Risdall Advertising Agency in New Brighton, Minnesota's seventh oldest advertising agency and, according to a 2013 Business Journal ranking, its seventh largest. This spring Karelson was honored as a CLA Alumna of Notable Achievement. Learn what she thinks of Mad Men. . . .
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