Alumna Monica Nassif Wins Carlson Honor

Monica Nassif (BA 1982) was named 2011 University of Minnesota Entrepreneur of the Year at a McNamara Alumni Center reception September 8. Nassif is the founder of Caldrea, a luxury cleaning products line, and its offshoot the Mrs. Meyers' Clean Day brand. Her success, she says in an interview, grew out of an internship with Dayton-Hudson which her English adviser helped her acquire. After almost two decades as a brand-builder for prominent retailers and consumer product firms, she started a marketing communications business in Minneapolis, then initiated Caldrea in 1999.